Diagnostic card · Card 01
Truth
- What is actually going on here?
- Who else would say the same thing?
- What have you been managing around?
Score
12345
Say it✓
Heard✓
Logged→
Selective founder work · By intro
Founder Operating System.
For founders who built the company and lost the reason. Brian works with a small number of them at a time on culture, scale and exit.
Redline · The diagnostic
Truth. Proof. Action.
A working document, not a product. Every card carries a score, the evidence behind it and a named owner, so nothing gets called done until it can be seen.
Diagnostic card · Card 01
Truth
- What is actually going on here?
- Who else would say the same thing?
- What have you been managing around?
Score
12345
Say it✓
Heard✓
Logged→
Worksheet · Card 02
Proof
- What evidence exists today?
- Who can independently check it?
- What would falsify the claim?
Score
12345
Observed✓
Claimed✕
Owner→
Commitment slip · Card 03
Action
- One commitment, fourteen days.
- Small enough to survive a bad week.
- Observable by someone other than you.
Score
12345
Set✓
Slipped✕
Next→
Blueprint · What it covers
Culture. Scale. Exit.
Section 01
Culture
Get honest about the room you've built. Culture language usually fails at the compensation plan, and that's where it gets fixed.
- Founder behaviour and decision rights
- Cultural drift against stated values
- Incentive and compensation gaps
Section 02
Scale
Grow without letting the business own the founder. The company and the life should point the same way.
- One owner per obligation
- A standard that holds unsupervised
- A date the evidence is checked
Section 03
Exit
Leave well, and on your terms. Brian paid his people on the way out, not just himself.
- Each finding carries a status
- Documented, observed or asserted
- Unsupported claims are struck
Who it's for
Built it. Now point it somewhere.
✓
Founders who already have product-market fit and need operating clarity under pressure.
✓
Operators who want the business and the life to point the same way.
✓
Leaders ready to be honest about culture before they chase scale.
Proof
What already happened.
$50M+Annual revenue at Meleeo, bootstrapped
4× Inc.Inc. 500 / 5000, including No. 281 in 2019
ExitSold in 2022. The team shared the earnout.
By intro
Request an intro.
A small number of founders at a time. Tell us where the company is and what's pulling at you. If it fits, you'll hear back.
Intake card · Founder diagnostic / Brian McNally